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Micro Raising the standards of the FDA (MSME Step up)

Strategy 3
Expanding and internationalizing
a society of entrepreneurs MSME Step up
Raising the standards of the FDA
Promote OTOP entrepreneurs in groups A and B, The initiative aims to raise the level of food products for Thai entrepreneurs
pushing them into the government system. and equip them with digital technology knowledge to apply technology
in their businesses.
1,606 Commerce 31% • Food Laws and Standards for Food Producers.
• Hygiene of production premises and food products.
entrepreneurs • Safety assessment for applying for a food product license.
have been
upgraded to support Agriculture 30% in-depth (1) Food products preparation for legal application.
(2) Applying for permission to enter the government standard
entrepreneurship training
system.
in the Next Normal Production 23% • Accessing the permission system with the FDA.
era, classified • Applying for permission through the E-submission system.
by the type of
business: Service 16% • Step 1: Survey and assess the readiness of the preliminary
establishment, view production process steps, and the raw
The business sector that participated the most was the commercial sector, followed by the materials used in production. Provide advice on filling out
agricultural sector. Most of these entrepreneurs deal with processed agricultural products, Consulting
which are ready for initial marketing. Therefore, there is a similar proportion in the current forms and preparing documents for applying for FDA numbers.
market conditions, where most farmers turn to processing their own agricultural products • Step 2: Assist entrepreneurs in accessing the E-submission system
and directly distributing them. They rely on children with technology knowledge to act as or submitting forms at the Provincial Public Health Office.
sellers of these products rather than going through middlemen, as was done in the past. This
approach creates added value and reduces the problem of oppressing prices by middlemen. • Step 3: Consultants follow up on the request for document
submission through the system or at the Public Health Office.
They also notify SMEs of progress and offer advice to solve any
Entrepreneurs classified by area: business problems.
Pushes
• Northeast: 420 cases • Central region: 231 cases entrepreneurs
into the
• Southern region: 404 cases • Western region: 95 cases government 25 entrepreneurs received consultation on applying for
• Northern region: 368 cases • Eastern region: 88 cases system FDA standards.
Recommendations for the development of small entrepreneurs in the future Enhancing Digital Technology Proficiency
provide comprehensive knowledge and skills in digital technology for business
In 2022, the number of operations, with a particular focus on applying online technology in marketing
entrepreneurs who have and promotion for SMEs, using tools and equipment that are relevant to the
been upgraded as small
entrepreneurs through current business landscape.
MSME Step Up has shown
more interest in selling • Website building using the GoDaddy platform and website
products online. According
to the voices of Online business Enhance Help SMEs customization tools.
entrepreneurs, OSMEP competitiveness in to survive • And customer relationship management techniques.
would like to provide help operation in-depth training • Creating and managing Google SEC / VDO marketing campaigns.
in digital
and support. online business technology and • Registering a domain name through the Lnwshop.com online
make experience shop website.
in using
Office of Small and Medium Enterprises Promotion technology to • Managing customer information via Line OA.
enhance their • Content creation through Line, Facebook, TikTok, using Canva
aims to elevate and support business
small entrepreneurs in Product standards: 212 cases. operations. and Kine Master programs.
their journey towards Digital Technology: 1,394 cases. • Facebook Ads targeting and analysis, as well as purchasing
formalization, enabling Facebook Ads and utilizing Google My Business in-depth methods.
their operations in the next
normal era. 157 people entered the government • Promotion through O2O (online-to-offline) strategies.
system.
To push more small • 132 businesses were registered with the
entrepreneurs into the Department of Business Development • entrepreneurs have the opportunity to participate in
government system into the (DBD) system. Promotion promotional activities on the Shopee platform under the SME
government system, resulting • 25 cases complied with Food and Drug via O2O
in the following outcomes: Standards. Hybrid Fair campaign.
Pushes
entrepreneurs 132 entrepreneurs have successfully entered the
157.06 million baht government government system through Trade Registration
into the
Generate economic value from increased domestic sales value, system and DBD registration.
Focus on promoting and developing SMEs according to their potential.
New entrepreneur group aiming to increase Entrepreneurs with online stores seeking A group of potential entrepreneurs seeking
1 online marketing channels. 2 to increase their competitiveness. 3 in-depth advice on doing business online.
• Provide basic knowledge of online marketing. • Promote products / services that are ready • Increase product development potential.
• Offer guidance on production and distribution. to be sold on online platforms. • Enhance human resource development
• Enhance product photography skills. • Enhance skills and knowledge in digital potential.
• Promote sales of products / services technology. • Boost the potential of various environmental
through online platforms. • Systematically improve online store factors.
• Consult and recommend products / services • management skills. • Drive and promote SME businesses by creating
suitable for the online market. sustainable channels and opportunities to
sell products in the online market.
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